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Farewell, FriendFeed

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The best social network ever to have existed is shutting down.

FriendFeed allowed me to aggregate my activity on other social networks and services – from a huge array of sources too; Last.fm scrobbles, Twitter, Flickr, blog posts, Xbox achievements, and more – into one feed. 

As an aggregator, it had the potiential to get really noisy but where FriendFeed excelled over other social networks was its ability to filter your friends’ feeds; I could follow you, but filter out posts from those of your sources that didn’t interest me or were too frequent unless they recieved a user-configurable number of likes or comments. (oh, yes, the Like button? Came from FriendFeed.)

It solved the problem of, “I really like her photos, but she posts too many status updates from Twitter”. Being able to fine tune what you see, or surface the content which generated the most interest resulted in a vibrant, engaged community who really felt like close friends. 

By the time Facebook bought-out FriendFeed, I had already closed my FB account, not liking the way FB were treating my social graph and the content I shared as their commodity. Figuring the writing was on the wall for my much-loved place on the web, I drifted away, tried other networks (jesus, Google Buzz), but nothing since has quite captured the magic and utility of FriendFeed. 

It’s a sad end for something that was so far ahead of its time. I’m just surprised it took this long for someone to turn the lights out. 

Thank you FriendFeed; you were, truly, the most social of all networks. 


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